https://tegantallullah.com/blog daily 0.75 2024-11-17 https://tegantallullah.com/blog/made-to-stick-clean-energy monthly 0.5 2024-11-17 https://images.squarespace-cdn.com/content/v1/6702519c9e93b178e9c3391d/ade8e696-5a81-4dbe-8f9d-a69ca43e1415/Made+To+Stick+cover.jpg Blog - Made To Stick: How To Talk About Clean Energy Effectively With The SUCCESs Framework - Make it stand out Book Cover - Made To Stick by Chip and Dan Heath. (Photo by Tegan Tallullah). https://tegantallullah.com/portfolio daily 0.75 2025-12-01 https://tegantallullah.com/portfolio/feature-article-sustainable-investor-sovereign-debt monthly 0.5 2025-12-01 https://images.squarespace-cdn.com/content/v1/6702519c9e93b178e9c3391d/b8d3a875-19e8-46de-966a-fe5ce17e7ce9/Full+article+screenshot+-+Sust+Investor+sovereign+debt.png Portfolio - Feature article published in Sustainable Investor - Make it stand out Screenshot of the full article on the Sustainable Investor website, November 2025 https://images.squarespace-cdn.com/content/v1/6702519c9e93b178e9c3391d/abf13fd7-60a3-448e-a621-db742c2ec04d/Portfolio+image+cover+-+Sustainable+Investor+feature.png Portfolio - Feature article published in Sustainable Investor - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://tegantallullah.com/portfolio/advertorial-procurescape-ecovadis monthly 0.5 2025-12-01 https://images.squarespace-cdn.com/content/v1/6702519c9e93b178e9c3391d/7bc41575-1fd0-433d-8fd5-e799a5156a67/Portfolio+cover+image+-+EcoVadis+ad+in+Procurescape.png Portfolio - Trade magazine advertorial for EcoVadis - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6702519c9e93b178e9c3391d/86c273ad-6ae3-431d-b56f-97b1bf723c8f/EcoVadis+SAP+ad.png Portfolio - Trade magazine advertorial for EcoVadis - Make it stand out The double-page spread within the Procurescape special report (digital magazine). https://tegantallullah.com/portfolio/low-carbon-supply-chain-ebook-ecovadis monthly 0.5 2025-12-01 https://images.squarespace-cdn.com/content/v1/6702519c9e93b178e9c3391d/b645192c-81dc-4e88-a81e-e11c6a435444/Carbon+ebook+p3.png Portfolio - Lead-gen ebook for EcoVadis - Make it stand out Page 6 of the ebook. This is the first page of the main section, covering step 1 of the framework: data-driven supplier prioritisation. This page uses third-party stats to powerfully show the need for this approach and scannable bullet points. On the right, we have box-outs to promote relevant tools provided by EcoVadis. https://images.squarespace-cdn.com/content/v1/6702519c9e93b178e9c3391d/c5e5dbf9-9002-40ee-82aa-d60c1ca9cd88/Carbon+ebook+p1.png Portfolio - Lead-gen ebook for EcoVadis - Make it stand out Page 2 of the ebook. This introduction sets out the context, empathises with the challenges the target audience is facing, and introduces the 3-step framework for supply chain decarbonisation. The title for this page is a strong declarative sentence, to grab the reader’s attention and show authority. https://images.squarespace-cdn.com/content/v1/6702519c9e93b178e9c3391d/c42f3378-9442-443e-882a-78ef6657790b/Carbon+ebook+4.png Portfolio - Lead-gen ebook for EcoVadis - Make it stand out Page 11 of the ebook. Towards the end, after the 3-step framework, this page introduces the Carbon Action Manager and explains how it helps implement the framework. Key features are highlighted in a scannable way, with benefit-focused copy under each subheading. After the main content of the ebook has provided value for free and built trust, this section positions their product as the natural next step. https://images.squarespace-cdn.com/content/v1/6702519c9e93b178e9c3391d/3e3e7810-9aad-40e5-b10e-a7cc584b3e27/Carbon+ebook+5.png Portfolio - Lead-gen ebook for EcoVadis - Make it stand out Page 15 of the ebook. This final page (before the back cover) is a more direct call to action for Carbon Action Manager. On the left, the headline focuses on the main benefit (“quickly understand your suppliers’ carbon performance and engage them at scale'“) and the body copy shares more benefits. These benefits are directly mapped to the stages of the action framework, which makes Carbon Action Manager feel like the obvious next step in implementing what readers have learned. On the right are two call to actions with hyperlinks, driving readers to take the next step in the customer journey. (If I did this again, I would recommend having just one call to action, or one that is visually more prominent than the other.) https://images.squarespace-cdn.com/content/v1/6702519c9e93b178e9c3391d/65b9fa5e-95c2-4ba6-b297-aeb30ebced6a/Carbon+ebook+cover+2.png Portfolio - Lead-gen ebook for EcoVadis - Make it stand out Front cover of the ebook. The title clearly articulates the benefit that the target audience wants to see, and the ‘3 steps’ bit makes it sound concrete and actionable. 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