About
Let’s zoom out for a second…
Imagine a beautiful future where the economy is powered by 100% clean renewable energy, carbon emissions have reached net zero, materials are constantly renewed in a circular economy, humans and nature are living in balance and everyone has their basic needs met, with the freedom to meet their potential.
I believe everyone has unique skills and gifts to offer that can help us make progress toward this future. My mission is to use my skills in writing, content marketing and comms strategy to help accelerate the zero-carbon transition.
I do that by supporting small business owners & marketers in clean energy businesses and sustainability organisations to grow through ethical & authentic content marketing.
Because the more your clean energy business succeeds, the faster we can all get to that beautiful zero carbon future.
Now, here’s a bit about me
Since a very young age, I have loved nature and been passionate about sustainability and making the world a better place. So, that’s what I have dedicated my career to doing.
I have over 8 years’ experience in communications & marketing in the environmental sustainability field. This has included working at the climate tech startup TransitionZero, which builds data products for the energy transition, the environmental disclosure nonprofit CDP and the green architecture firm Koru Architects. My clients have included Post Growth Institute, Bioregional and Baron Sustainability.
As communications manager for the corporates and supply chains program at CDP, I led 13 major campaign launches, including the well-known annual CDP Scores, and co-developed a marketing strategy driving 273% growth in inbound leads.
Alongside this, I have been writing online about climate and sustainability for over a decade. For years I ran my own website, The Climate Lemon, where some of my popular articles gained over 10,000 views.
In 2024 I took the leap to start my freelance business, aiming to use my writing, comms and marketing skills to help clean energy and sustainability businesses grow. I am a strong believer in using an ethical and authentic approach to content marketing, one focused on providing education and solving genuine problems, not misleading or pressuring people to buy what they don’t need. Ultimately, by helping clean energy and sustainability businesses grow, I aim to help accelerate the zero carbon transition.
I have a first-class BA degree in Environment and Media Studies from the University of Brighton, the bohemian seaside city where I lived for a decade. Now I live in the quirky market town of Frome in the UK, with my partner and young daughter.
I have developed a strong base of knowledge in environmental sustainability, including:
Corporate sustainability, like science-based targets, supply chains and environmental reporting
Renewables, coal phase-out and the clean energy transition
Green buildings and the built environment
Ecological economics and post-growth
Want to see examples of my writing?